<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://newsletter.therunrate.co/p/the-take-can-you-grow-gym-revenue</loc><news:news><news:publication><news:name>The Run Rate</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-08-18T12:41:08+00:00</news:publication_date><news:title>The Take: Can You Grow Gym Revenue in Double Digits on Single-Digit Member Growth?</news:title></news:news></url><url><loc>https://newsletter.therunrate.co/p/this-week-in-fitness-a-members-ai</loc><news:news><news:publication><news:name>The Run Rate</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-08-16T22:28:42+00:00</news:publication_date><news:title>This Week in Fitness: A Member's AI Agent Just Cancelled Someone Else's Fitness Class.</news:title></news:news></url></urlset>