<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://newsletter.therunrate.co/p/this-week-in-fitness-equinox-whoop</loc><news:news><news:publication><news:name>The Run Rate</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-05T16:31:26+00:00</news:publication_date><news:title>This Week in Fitness: Equinox, WHOOP, and the Churn Number Every Operator Should Know</news:title></news:news></url></urlset>