The Take: Most studios have no idea where their members are coming from
They credit Instagram. They credit referrals. They're both incomplete — in ways that cost money.
THE TAKE
Most fitness studios think they know where their members come from. They don’t.
Walk into most studios and ask: “What’s your top acquisition channel?” You’ll get one of two answers: “Referrals.” Or “Instagram.” Occasionally both, as though they’re separate things.
