The Take: Your software vendor added a chatbot and called it AI.

The gap between "AI-powered" and actually using AI is wider than your vendor wants you to know.

THE TAKE

Every fitness tech vendor is “AI-powered” now. That’s the problem.

Walk through any fitness industry trade show in the last 12 months and you couldn’t avoid the phrase. AI-powered scheduling. AI-powered retention. AI-powered member engagement. Most of it was just LLMs bolted onto existing software with a new homepage hero image and fancy product …