The Take: Fitness studios don't have a marketing problem

They spend more on ads. The number doesn't move. Here's why.

THE TAKE

I was thinking how to best frame this, but based on all the fitness businesses I’ve consulted with, fitness studios don’t have a marketing problem, they actually have a churn problem they’ve decided to call a marketing problem.

Here’s the pattern: A studio’s member count plateaus or declines. The response is to spend more on ads, run a promotion,…