It really did. The 40 to 45% wage line is pretty wild. Most people treat instructor pay as a culture question and I think you framed it as a margin question, which makes studio owners able act on. Looking forward to the next one!
Add value before you touch the price is the half of the sentence that gets skipped. Most added value turns out to be another feature nobody asked for, when what actually lifts spend per member is being known. Nearly four decades in PR and the pattern held in every category: the businesses getting more from the same customers were the ones who could tell you what stage of life she was in. Cheaper than a new perk, and much harder to copy.
So glad my Substack resonated with you!!
It really did. The 40 to 45% wage line is pretty wild. Most people treat instructor pay as a culture question and I think you framed it as a margin question, which makes studio owners able act on. Looking forward to the next one!
Add value before you touch the price is the half of the sentence that gets skipped. Most added value turns out to be another feature nobody asked for, when what actually lifts spend per member is being known. Nearly four decades in PR and the pattern held in every category: the businesses getting more from the same customers were the ones who could tell you what stage of life she was in. Cheaper than a new perk, and much harder to copy.