About The Run Rate


The fitness industry has no shortage of news. What it’s missing is applied intelligence: the data, tactics, and honest analysis that actually helps fitness studios, gym operators, and wellness marketers grow.

That’s The Run Rate.

We publish short, punchy editorial for fitness and wellness operators and marketers who are serious about growth. No cheerleading. No generic advice.

What you get:

  • Weekly Roundup — every Friday, a digest of the week’s biggest moves in fitness, wellness, and studio growth. Curated and contextualized. Free.

  • The Take — twice-monthly deep dives with operator-ready analysis on the trends, tools, and strategies shaping the industry. Data included. Paid.

  • Growth Playbooks — tactical guides for fitness operators and marketers. Acquisition, retention, email, paid media. Free and paid tiers.


Who reads this:

Fitness studio owners. Gym chain marketers. Boutique fitness brand operators. Health tech growth teams. If you’re responsible for acquisition, retention, or revenue at a fitness or wellness company — this is for you.

Who this is not for:

Personal trainers looking for client tips. Anyone who thinks “post more on Instagram” is a growth strategy.

Join operators and marketers who want growth intelligence, not noise.

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Weekly growth intelligence for fitness and wellness operators. The tactics, tools, and data you need to grow your fitness business.

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