The Take

The Take: The best-selling recovery products have the weakest evidence

SWTHZ units average $573,762 a year against $632K+ to open. We graded sauna, cold plunge and red light against the research behind them.

Sep 18 • The Run Rate

The Take: Can You Grow Gym Revenue in Double Digits on Single-Digit Member Growth?

What big-club growth teaches a gym or studio owner: the numbers to measure yourself against, and 4 ways to raise what each member is worth at your…

Aug 18 • The Run Rate

The Take: 137 Likes. That's How 'Pilates' Answer to HYROX' Ended."

A scored reformer class isn’t the innovation. The five-month sales cycle behind it is and skipping it has a price.

Jul 22 • The Run Rate

The Take: Your Pricing Strategy Is Older Than Your Last Software Update. That’s a Problem.

Five rules for fitness operators who want to stop leaving money on the floor.

Jul 1 • The Run Rate

The Take: Most studios have no idea where their members are coming from

They credit Instagram. They credit referrals. They're both incomplete — in ways that cost money.

Apr 19 • The Run Rate

The Take: Fitness studios don't have a marketing problem

They spend more on ads. The number doesn't move. Here's why.

Apr 5 • The Run Rate

The Take: Your software vendor added a chatbot and called it AI.

The gap between "AI-powered" and actually using AI is wider than your vendor wants you to know.

Mar 29 • The Run Rate

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