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This Week in Fitness: When Revenue Per Member Is the Only Lever Left
7 happenings from the week and the biggest insight that tells us the fitness industry ran out of new bodies to sign up for class.
Aug 9
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This Week in Fitness: How to Price Your Studio Without Racing to the Bottom.
Five happenings from the week where pricing, brand, and trust all became the real product.
Aug 2
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July 2026
This Week in Fitness: ChatGPT, Gemini and Samsung All Became Coaches This Week.
Eight signals from the week the AI coaches arrived and the wearable margin died.
Jul 27
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The Take: 137 Likes. That's How 'Pilates' Answer to HYROX' Ended."
A scored reformer class isn’t the innovation. The five-month sales cycle behind it is and skipping it has a price.
Jul 22
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Playbook: The $100/month AI Stack for Solo Studio Operators
Six jobs, one tool each, real costs, honest verdicts. Plus the two things you should never hand to a robot.
Jul 20
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This Week in Fitness: The "Trainer Shortage" Report That Never Mentions Pay.
This Week on The Run Rate
Jul 19
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Playbook: This Pilates Brand Grew for Free. Here's Exactly How.
No ad spend, no influencer deals — just 20 minutes a day in the right comment sections.
Jul 14
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This Week in Fitness: Gen Z Traded the Bar Tab for a Gym Membership.
Seven happenings from the week — and the one number that explains where Gen Z's spending their money.
Jul 11
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This Week in Fitness: Equinox, WHOOP, and the Churn Number Every Operator Should Know
Equinox's pricing bet, WHOOP's $1B wearable category, and the acquisition math most studios keep getting backwards.
Jul 5
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The Take: Your Pricing Strategy Is Older Than Your Last Software Update. That’s a Problem.
Five rules for fitness operators who want to stop leaving money on the floor.
Jul 1
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April 2026
The Take: Most studios have no idea where their members are coming from
They credit Instagram. They credit referrals. They're both incomplete — in ways that cost money.
Apr 19
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The Take: Fitness studios don't have a marketing problem
They spend more on ads. The number doesn't move. Here's why.
Apr 5
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