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This Week in Fitness: They Shut Without Going Bust
Nine pieces this week, and one of them is a warning members may bring to you before you bring it to them.
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This Week in Fitness: Every Class Pack You Sell Is Money You Owe.
Four stories from the week, and each one is about money a member already handed you.
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The Take: The best-selling recovery products have the weakest evidence
SWTHZ units average $573,762 a year against $632K+ to open. We graded sauna, cold plunge and red light against the research behind them.
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This Week in Fitness: 63% of Members Never Booked Because of the Schedule.
Nine stories from the week, and most of them are about something operators already control and rarely measure.
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This Week in Fitness: Oura's IPO Says the Subscription Is the Product
The 7 biggest industry stories from the week, and the through-line is that almost nobody in fitness is making money on the thing they sell first.
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August 2026

This Week in Fitness: One in Three Members Leaves Within a Year.
Six stories from the week, starting with the number half this industry is still measuring itself against.
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This Week in Fitness: Weekend Class Bookings Doubled in Two Years.
What caught our eye this week from double class bookings on Friday nights, a $400M franchise sale, and bloodwork without the band.
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The Take: Can You Grow Gym Revenue in Double Digits on Single-Digit Member Growth?
What big-club growth teaches a gym or studio owner: the numbers to measure yourself against, and 4 ways to raise what each member is worth at your…
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This Week in Fitness: A Member's AI Agent Just Cancelled Someone Else's Fitness Class.
Ten things from the week fitness software started making decisions nobody signed off on.
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This Week in Fitness: When Revenue Per Member Is the Only Lever Left
7 happenings from the week and the biggest insight that tells us the fitness industry ran out of new bodies to sign up for class.
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This Week in Fitness: How to Price Your Studio Without Racing to the Bottom.
Five happenings from the week where pricing, brand, and trust all became the real product.
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July 2026

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