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August 2026

This Week in Fitness: One in Three Members Leaves Within a Year.
Six stories from the week, starting with the number half this industry is still measuring itself against.
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This Week in Fitness: Weekend Class Bookings Doubled in Two Years.
What caught our eye this week from double class bookings on Friday nights, a $400M franchise sale, and bloodwork without the band.
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The Take: Can You Grow Gym Revenue in Double Digits on Single-Digit Member Growth?
What big-club growth teaches a gym or studio owner: the numbers to measure yourself against, and 4 ways to raise what each member is worth at your…
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This Week in Fitness: A Member's AI Agent Just Cancelled Someone Else's Fitness Class.
Ten things from the week fitness software started making decisions nobody signed off on.
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This Week in Fitness: When Revenue Per Member Is the Only Lever Left
7 happenings from the week and the biggest insight that tells us the fitness industry ran out of new bodies to sign up for class.
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This Week in Fitness: How to Price Your Studio Without Racing to the Bottom.
Five happenings from the week where pricing, brand, and trust all became the real product.
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July 2026

This Week in Fitness: ChatGPT, Gemini and Samsung All Became Coaches This Week.
Eight signals from the week the AI coaches arrived and the wearable margin died.
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The Take: 137 Likes. That's How 'Pilates' Answer to HYROX' Ended."
A scored reformer class isn’t the innovation. The five-month sales cycle behind it is and skipping it has a price.
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Playbook: The $100/month AI Stack for Solo Studio Operators
Six jobs, one tool each, real costs, honest verdicts. Plus the two things you should never hand to a robot.
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This Week in Fitness: The "Trainer Shortage" Report That Never Mentions Pay.
This Week on The Run Rate
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Playbook: This Pilates Brand Grew for Free. Here's Exactly How.
No ad spend, no influencer deals — just 20 minutes a day in the right comment sections.
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