The Run Rate

This Week in Fitness: A Gym Group Went Bust Still Owing Google and Meta for Ads

A bankruptcy, a buyout bid, a $50 million supply fight and a $99 charge for a watch members already own.

Nov 9 • The Run Rate

October 2026

This Week in Fitness: What the Biggest Operators Actually Spend to Get a Member

Also inside: Orangetheory’s royalty is charged on revenue, and Strava stopped recording your members’ workouts and started running them.

Oct 25 • The Run Rate

This Week in Fitness: The Payroll Gap Between Profitable Gyms and the Rest

Also inside: Apple is about to run your intake for free, and JD just put half a million gym members inside a shop.

Oct 12 • The Run Rate

This Week in Fitness: Oura Postpones $15.6 Billion IPO: Why Investors Pushed Back

Three pieces this week, and the lead is a $15.6 billion listing that collapsed with four times the buyers it needed.

Oct 5 • The Run Rate

September 2026

This Week in Fitness: They Shut Without Going Bust

Nine pieces this week, and one of them is a warning members may bring to you before you bring it to them.

Sep 27 • The Run Rate

This Week in Fitness: Every Class Pack You Sell Is Money You Owe.

Four stories from the week, and each one is about money a member already handed you.

Sep 21 • The Run Rate

The Take: The best-selling recovery products have the weakest evidence

SWTHZ units average $573,762 a year against $632K+ to open. We graded sauna, cold plunge and red light against the research behind them.

Sep 18 • The Run Rate

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This Week in Fitness: 63% of Members Never Booked Because of the Schedule.

Nine stories from the week, and most of them are about something operators already control and rarely measure.

Sep 13 • The Run Rate

This Week in Fitness: Oura's IPO Says the Subscription Is the Product

The 7 biggest industry stories from the week, and the through-line is that almost nobody in fitness is making money on the thing they sell first.

Sep 6 • The Run Rate

August 2026

This Week in Fitness: One in Three Members Leaves Within a Year.

Six stories from the week, starting with the number half this industry is still measuring itself against.

Aug 30 • The Run Rate

This Week in Fitness: Weekend Class Bookings Doubled in Two Years.

What caught our eye this week from double class bookings on Friday nights, a $400M franchise sale, and bloodwork without the band.

Aug 23 • The Run Rate

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The Take: Can You Grow Gym Revenue in Double Digits on Single-Digit Member Growth?

What big-club growth teaches a gym or studio owner: the numbers to measure yourself against, and 4 ways to raise what each member is worth at your…

Aug 18 • The Run Rate

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